Responsibilities

• The Brand Engagement Advisor is responsible for developing, implementing and managing brand engagement campaigns to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation.
• Develops and implements strategic internal communications and marketing plans, and provides communications support for system-wide initiatives, executives and service lines.
• This position also is responsible for developing proactive strategies and tactics for managing emerging issues that may impact Sentara and will support crisis and disaster communications.
• Understands the various audiences, must be able to quickly respond to customer and market changes and adapt to the evolving needs of the organization and industry.
• The position is required to work closely with cross-functional teams and organizational and executive leaders across many disciplines, departments and regions, have the ability to multi-task and see projects through from conception to completion.
• Actively contributes to a collaborative team environment that encourages cooperation, collective problem-solving and participative decision-making.
• May need to travel to other Sentara facilities in the Hampton Roads area on occasion.

Requirements

• Bachelor's degree in communications, journalism, or related field (Required)
• Six years of experience in public relations, corporate communications, or integrated marketing communications (Required)
• Strong written and verbal communication skills (Required)
• Demonstrated knowledge of digital communications, media engagement, strategic communications planning, project management, budget tracking.
• Experience in high technology marketing and digital marketing is required.
• Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces, preferably at a multi-unit/geographically dispersed, complex business.
• Certification/Licensure: No specific certification or licensure requirements
• Knowledge of health care delivery is desired.

Preferred

• Master's Degree (Preferred)
• Knowledge of health care delivery is desired

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000