Responsibilities

• Lead a team of 5–6 creative professionals including designers, content creators, and video editors
• Set clear creative direction, provide regular feedback, and foster a high-performance, collaborative team culture
• Partner with the C-Suite to align creative output with brand priorities and broader business goals
• Build and maintain workflows that keep the creative team efficient, accountable, and producing at a high standard
• Define and evolve the brand voice, tone, and messaging strategy
• Ensure consistent brand identity across all platforms — website, email, packaging, social media, and organic content
• Maintain and enforce brand guidelines across all teams and partners
• Serve as the final word on what is and isn’t on-brand
• Lead organic content strategy, ensuring storytelling reflects the brand and resonates with the audience
• Direct the creative team in developing brand-forward assets across design, photo, and video

Requirements

• 6–8 years of brand marketing or brand management experience, ideally in men’s fashion or a DTC menswear brand
• A genuine, well-developed sense of men’s style — you know what looks good and how to translate taste into brand direction
• Expert-level copywriting skills — clarity, confidence, and a distinct voice
• Proven experience managing and leading a creative team
• Track record of developing and executing 360° brand campaigns
• Strong creative instincts with the ability to define and defend what "on-brand" looks like across every touchpoint
• Proficient using AI tools to enhance creative output and accelerate workflows
• Highly organized with strong project management skills and attention to detail

Preferred

• Background in creative direction or content production is a plus
• Familiarity with Monday, Klaviyo, Notion, Figma, or Shopify is a plus

Benefits

• 2 weeks PTO plus additional holidays
• Sick time
• Full medical, dental, and vision coverage
• 401(k) matching