Responsibilities

• Lead and evolve SoFi’s organic social strategy across platforms
• Develop social concepts and content systems designed to drive awareness and consideration at scale
• Identify emerging trends, formats, creators, and platform opportunities before they peak
• Partner closely with internal creative teams and partners to bring ideas to life
• Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
• Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
• Translate data and platform insights into actionable creative direction
• Help shape SoFi’s voice, tone, and relevance in culture
• Lead real-time social moments, community engagement, and live event amplification
• Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams

Requirements

• 8+ years in social media, creator marketing or brand strategy
• Deep understanding of platform behavior and internet culture
• Proven experience building social strategies that drive measurable brand impact
• Strong instincts across creative, copy, video, trends, and storytelling
• Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
• Ability to move seamlessly between strategy and execution
• Experience operating in fast-paced, highly collaborative environments
• Strong analytical mindset and comfort using performance data to guide decisions
• Excellent communication and presentation skills
• High standards, strong taste, and a bias toward action

Preferred

• Experience in fintech, sports, media, or culturally relevant brands
• Experience activating around sports, live events, or creator partnerships
• Hands-on content development and platform publishing experience

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!