Brand Director, Social Strategy at SoFi | San Francisco, CA | $131K/yr – $226K/yr

SoFi

Brand Director, Social Strategy

San Francisco, CA (Remote)

$131K/yr – $226K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own and evolve social voice and strategy to drive brand impact across platforms using cross-functional content systems, real-time moments, and creator partnerships.

Lead strategy, content systems, and trend scouting to keep SoFi at the forefront of social culture.
Translate platform insights into actionable creative direction and mentorship for a small social team.
Leverage AI as a creative and operational multiplier to accelerate ideation, testing, and execution.

Job Description

Responsibilities

Lead and evolve SoFi’s organic social strategy across platforms
Develop social concepts and content systems designed to drive awareness and consideration at scale
Identify emerging trends, formats, creators, and platform opportunities before they peak
Partner closely with internal creative teams and partners to bring ideas to life
Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
Translate data and platform insights into actionable creative direction
Help shape SoFi’s voice, tone, and relevance in culture
Lead real-time social moments, community engagement, and live event amplification
Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
Manage and mentor a small social team while raising the creative and strategic bar

Requirements

8+ years in social media, creator marketing or brand strategy
Deep understanding of platform behavior and internet culture
Proven experience building social strategies that drive measurable brand impact
Strong instincts across creative, copy, video, trends, and storytelling
Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
Ability to move seamlessly between strategy and execution
Experience operating in fast-paced, highly collaborative environments
Strong analytical mindset and comfort using performance data to guide decisions
Excellent communication and presentation skills
High standards, strong taste, and a bias toward action

Preferred

Experience in fintech, sports, media, or culturally relevant brands
Experience activating around sports, live events, or creator partnerships
Hands-on content development and platform publishing experience

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval