Brand & Digital Marketing Specialist at Keiter CPAs | Henrico County, VA

Keiter CPAs

Brand & Digital Marketing Specialist

Henrico County, VA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead Keiter’s digital marketing strategy and campaigns to fuel lead generation and growth.

Own the end-to-end digital marketing program, including LinkedIn PPC and integrated campaigns.
Must-have: 5+ years in digital marketing with HubSpot and paid media experience.
Standout: Data-driven optimization across channels and clear impact on lead generation.

Job Description

Responsibilities

Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan
Develop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis
Create and oversee integrated marketing campaigns, social media, and digital advertising
Develop niche advertising pieces for external publications
Assist with the development and editing of in-house video projects
Oversee and optimize website content for user experience, SEO and AEO, and conversion
Collaborate on content development to support digital campaigns and thought leadership
Identify opportunities to improve traffic, engagement, and lead generation
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)
Translate data into actionable insights and recommendations

Requirements

5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment
Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management
Proven success managing LinkedIn advertising campaigns and paid digital media strategies
Solid understanding of digital marketing analytics, SEO, and campaign performance tracking
Experience developing and executing integrated marketing strategies that drive measurable results
Strong project management skills with the ability to navigate multiple initiatives simultaneously
Excellent communication and collaboration skills across all levels of an organization
A strategic mindset paired with attention to detail and execution excellence
Proficiency with marketing tools, analytics platforms, and content management systems

Preferred

Comprehensive medical, dental, and vision coverage
401(k), HSA, and FSA
Eligibility for an annual performance bonus
Disability and life insurance
Generous Paid Time Off and Paid Care Leave
Monthly gym reimbursement
Remote work technology
Paid professional memberships and continuing education opportunities
Coaching and mentoring for career development
Additional programs and resources to support you and your family

Keiter CPAs

You can depend on us to share our knowledge and experience to help you make sound financial decisions throughout the life cycle of your business. We approach your business as a unique entity, enabling us to identify strategies that work for how you run your business today and where you want it to go tomorrow. We serve entrepreneurs, privately-held businesses and their owners in Virginia. Industry experience includes: Broker-Dealers, Registered Investment Advisors, Hedge & Private Equity Funds, Real Estate, Construction, Manufacturing, Distribution & Retail, Not-for-Profit, Technology, Healthcare and Medical Practices, and Financial ServicesServices include: Audit, Broker-Dealer Audits, Surprise Custody examinations, Tax, Valuation & Forensic, Cyber Security, Risk Advisory, SOC Audits, High-Net Worth Tax Services, Fractional Controller, Fractional CFOKeiter is not responsible for content posted by third parties acting on its behalf. We reserve the right- to the extent permitted under applicable law- to retain, monitor, and remove all electronic communications that violate our social media or legal policies. All rights reserved. https://keitercpa.com/about-us/legal-policy/

Founded in 1978

Glen Allen, Virginia, USA

222 employees (4 in marketing)

www.keitercpa.com