Brand Developer -NYC

New York City, NY (Unknown)

$85K/yr – $90K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the on-premise Peroni presence in NYC by designing premium consumer experiences, building hospitality partnerships, and driving visibility and velocity across venues.

  • Brand experiences: plan and execute engaging, shareable interactions at bars, restaurants, and events.
  • Venue partnerships: cultivate relationships with key hospitality accounts to grow distribution and sales.
  • Storytelling and impact: deliver measurable outcomes through compelling narratives and flawless execution.

Job Description

Responsibilities

  • As a Peroni Brand Developer, you\'ll bring the brand to life through premium consumer experiences that inspire discovery, foster connection, and drive sales.
  • You\'ll represent Peroni with confidence and authenticity at restaurants, bars, festivals, and cultural events, creating memorable interactions that encourage guests to choose Peroni time and time again.
  • Working closely with venue partners and local stakeholders, you\'ll execute best-in-class brand experiences, build meaningful relationships with consumers, and identify opportunities to increase visibility, distribution, and velocity.
  • Through compelling storytelling and flawless execution, you\'ll help strengthen Peroni\'s presence in the market while delivering measurable business results.
  • Every interaction is an opportunity to elevate the brand, influence purchasing decisions, and create loyal Peroni drinkers.

Requirements

  • Have a strong understanding of the Manhattan and greater NYC on-premise market, with experience building relationships across key hospitality accounts.
  • Are energized by achieving sales goals and influencing consumer purchasing decisions through authentic conversations.
  • Possess an entrepreneurial mindset and proactively identify opportunities to grow brand visibility, distribution, and sales.
  • Bring confidence, professionalism, and exceptional attention to detail to every event and account interaction.
  • Thrive in fast-paced environments and adapt quickly while maintaining a premium brand presence.
  • Have experience in hospitality, beverage alcohol, sales, brand marketing, or customer engagement.
  • Are passionate about food, beverage, travel, and culture, and naturally connect with people in a way that creates lasting brand affinity.

Benefits

  • great office environment
  • take care of our employees, to ensure that both in work and in life you experience something greater
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Team Enterprises

3.8 Glassdoor

Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-d cultivate a vibrant workplace culture that propels our ongoing success.

Founded in 1996
New York, New York, USA
1.4K employees (515 in marketing)
73% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
34.8M
Monthly Google Ads Budget
$178.4K
Traffic Source Mix
Search
10.8%
Direct
46.6%
Referral
35.1%
Social
6.9%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
456 (32% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$92.6M
Last Raise
$56.7M
Private Equity, 4 years ago

Funding History

  • May 2022
    Private Equity Round
  • Oct 2015
    Venture Round • $56.7M
  • Jan 2012
    Venture Round • $35M

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