Brand Designer

Claremont, NH (On-site)

$1K/wk – $2K/wkMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Crown Point Cabinetry’s brand design role focuses on upholding consistent brand guidelines, storytelling, and a strong visual identity across channels, including a website redesign and asset management. The role requires 3-5 years in luxury branding with strong WordPress and design tool proficiency. Preferred candidates have a portfolio in brand or web design and experience in luxury cabinetry or premium home industries. Benefits include comprehensive medical coverage, 401k, paid time off, and more.

Job Description

Responsibilities

  • Develop and maintain consistent brand guidelines, voice, and visual identity across digital, print, and physical channels.
  • Collaborate with management, marketing, sales, design, and production teams to create compelling brand narratives, campaigns, and content that highlight our craftsmanship, heritage, and customer stories.
  • Redesign and maintain brand presence on our website. Experience in web design critical.
  • Oversee videography and visual assets to showcase our cabinetry in beautiful, authentic settings.
  • Monitor brand perception, track industry trends in luxury home design and custom cabinetry, and recommend strategies to enhance positioning.
  • Support content creation for blogs, case studies, email newsletters, and advertising to engage our audience of discerning clients and professionals.
  • Partner with external agencies or vendors as needed for larger initiatives.
  • Ensure all branding aligns with our core values: quality, authenticity, craftsmanship, and direct, personalized service.

Requirements

  • Minimum 3-5 years of experience in brand design, brand management, brand marketing, or a related role—ideally within luxury goods, home furnishings, interior design, architecture, or a premium consumer product industry.
  • Strong understanding of brand strategy, storytelling, and visual identity development.
  • Excellent writing and communication skills with a keen eye for design and aesthetics.
  • Proficiency in tools such as Adobe Creative Suite (Photoshop, InDesign, Illustrator and WordPress).
  • Strong understanding of WordPress and other Web design tools.
  • Passion for high-end craftsmanship, period architecture, kitchen/bath design, or the custom home industry.
  • Self-motivated, detail-oriented, and collaborative—able to thrive in a family-owned, hands-on environment.
  • Bachelor's degree in marketing, communications, design, business, or a related field preferred.

Preferred

  • Portfolio of brand design and web design work.
  • Experience in luxury cabinetry or premium home industry.

Benefits

  • Company subsidized Medical, Dental, and Vision.
  • Company paid Disability and Life Insurance.
  • 401k Retirement Plan with partial company match
  • Paid Holidays, Vacations, PTO, and Sick PTO
  • Paid Bereavement Days
  • Paid Jury Duty Time
  • Company provided lunch every month
  • Free Ice cream and popcorn
Crown Point Cabinetry logo

Crown Point Cabinetry

Family owned and operated, Crown Point Cabinetry handcrafts period style custom cabinetry for the kitchen, bath, and other rooms. We sell direct to the homeowner, architects, custom builders and remodelers nationwide. Styles include Arts & Crafts, Shaker, Victorian, Early American and Transitional.

Founded in 1980
Claremont, New Hampshire, USA