Brand Design Director

Dallas, TX (On-site)

$158K/yr – $237K/yrDirector/Executive12+ years expFull time

Posted 2 weeks ago

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Job Summary

Own global brand design leadership and the identity system across channels, turning business goals and market insights into distinctive, scalable creative that moves the brand forward.

  • Brand stewardship: own the identity system and cross‑channel consistency to drive adoption.
  • Creative strategy: translate objectives into high‑impact design and guidelines.
  • People and tooling: mentor teams and apply AI-enabled workflows to speed up delivery without compromising quality.

Job Description

Responsibilities

  • Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
  • Help shape and activate the broader brand design vision through world-class creative work that strengthens and evolves the brand.
  • Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions.
  • Drive the optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.
  • Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.
  • Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.
  • Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.
  • Build trusted relationships across cross-functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.
  • Present ideas and design solutions with clarity and confidence, while contributing meaningfully to critiques, workshops, and team development through active mentorship.
  • Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality.

Requirements

  • Portfolio required (link or attachment accepted). The portfolio should demonstrate a high caliber of brand identity and design work, ideally for large-scale, consumer-facing brands.
  • 12+ years of experience in brand design, identity systems, and creative leadership, either in-house, at an agency, or both.
  • Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field.
  • Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.
  • Technical mastery of industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign). Familiarity with Figma, After Effects, and Adobe XD is a plus.
  • Candidate must have experience with advanced ai tools and platforms.
  • Proven ability to lead through influence and communicate the value of design to non-design stakeholders.
  • Experience collaborating with senior executives and cross-functional teams to drive brand outcomes.
  • Demonstrated ability to manage complex design programs with multiple workstreams and tight deadlines.
  • Strong storytelling and presentation skills to articulate design decisions to non-design audiences.

Preferred

  • Experience within a Fortune 500 environment is a plus
  • Experience with advanced ai tools and platforms
  • Familiarity with Figma, After Effects, and Adobe XD is a plus

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Marketing Team

Marketing Team Size
4,145 (2% of company)
Median Career Experience
16 years
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

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