Responsibilities

• Own and evolve InStride's brand story across every customer touchpoint, including website, social, email, print, and paid campaigns, ensuring consistent tone, messaging, and visual storytelling.
• Set creative strategy and direction for InStride's social media presence, building a cohesive, channel-native brand across platforms.
• Translate complex clinical concepts into clear, compassionate, parent-friendly storytelling, and build scalable systems for capturing and amplifying patient and caregiver stories.
• Own creative strategy for paid acquisition channels, including Meta, YouTube, and emerging platforms, balancing long-term brand building with near-term acquisition goals.
• Develop messaging frameworks and creative concepts grounded in audience motivations, barriers, and decision-making.
• Partner with Growth Marketing on creative testing roadmaps that use behavioral data and campaign performance to continuously improve creative effectiveness.
• Concept and produce content across formats, including short-form video, social content, patient stories, and educational resources, directing designers, videographers, and agencies through execution.
• Execute hands-on creative work as needed in a fast-moving growth environment, and contribute to thought leadership content for clinical leaders and founders.
• Raise the creative bar across the organization by championing high-quality storytelling, thoughtful design, and audience-first messaging.
• Act as a creative bridge across Growth, Clinical, and Technology teams, partnering with clinicians to keep messaging accurate and responsible and with product design to keep the parent and patient experience consistent.

Requirements

• 5+ years of experience in creative strategy, brand marketing, performance creative, or content strategy, in an in-house or agency environment, with a portfolio demonstrating high-quality work that has driven brand and business results.
• Strategic thinker who understands how creative drives both long-term brand building and measurable performance outcomes, with a strong grasp of customer psychology, messaging, positioning, and audience segmentation.
• Experience developing creative testing strategies and translating audience insights, customer research, and campaign performance into stronger creative and messaging.
• Comfortable operating as an individual contributor, equally effective setting creative strategy and rolling up your sleeves to execute.
• Experience leading creative work with designers, videographers, agencies, and cross-functional partners, including hands-on production using tools like Adobe Creative Suite, Canva, CapCut, or Figma.
• Fluent in social and digital platforms, including Instagram, YouTube, and TikTok, and comfortable directing or appearing on camera for interviews and educational content.
• Experience using AI tools to accelerate creative ideation, content development, and workflow efficiency while exercising strong creative judgment.
• Collaborative and detail-oriented, with strong organizational skills and confidence giving and receiving creative direction and feedback.
• Background in healthcare or another high-trust industry is a plus.

Preferred

• Background in healthcare or another high-trust industry is a plus.

Benefits

• Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
• Fully virtual: work from the comfort of your home with periodic in-person retreats