Responsibilities

• Brand Identity System Ownership: Own, evolve, and enforce the complete brand identity system: design standards, brand kits, voice and visual guidelines, and editorial review across 100+ products and every channel.
• Build the repeatable visual language that makes quality scalable — templates, component libraries, layout patterns, and type / color / iconography standards any designer on the team can execute against.
• Serve as the final creative quality gate so brand consistency lives in a system the whole team follows, not in any one person’s head.
• Rebrand Leadership: Act as the internal owner of the rebrand: manage the agency relationship, drive decisions on identity, brand architecture, and design system, and hold the timeline to the Expo West March 2027 debut.
• Carry the new identity through every surface — packaging, website, Amazon listings, social, the Expo West booth, and retail buyer materials.
• Packaging & Retail Presence: Own packaging design and the retail shelf experience, including front-of-pack benefit language that communicates what a product does in a three-second read.
• Develop shelf-ready, buyer-tested design that earns placement and repeat purchase as we expand across Sprouts, Whole Foods, Walmart, and Costco.
• Brand Storytelling & Voice: Translate complex science (methylation, GLP, microbiome) into a warm, credible consumer brand without losing accuracy or compliance.
• Creative Team Leadership: Lead, coach, and develop the in-house creative team; our senior design lead reports into this role.
• Set the bar and raise the floor: review, redline, and elevate the team’s work so direction means making other people’s work world-class, not just producing hero work yourself.

Requirements

• • Brand design / creative leadership, with directing other creatives.
• • CPG background — supplements, wellness, beauty, or food — with work that lives on both digital shelves and physical ones.
• • Has built or rebuilt a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch.
• • Portfolio demonstrates brand systems, packaging, and standards a team actually executed against — not just beautiful one-off work.
• • Proven people developer: real stories of taking designers whose work wasn’t good enough and getting them to world-class.
• • Player-coach who stays hands-on: at our velocity, the bar-setter still ships.
• • Key Skills: Brand systems thinking; Taste and restraint; Message-to-visual translation; Creative direction; Cross-functional diplomacy; Retail shelf instinct.

Preferred

• • Supplement or regulated-category experience; comfortable working within FDA/FTC claims constraints.
• • Retail packaging experience with national grocery or mass retailers.
• • Experience managing external brand or creative agencies through a major engagement.
• • Modern tooling fluency — high-level Figma plus genuine comfort directing AI image/video pipelines. We move fast and use these tools heavily.
• • Conversion / CRO literacy as supporting context for digital surfaces.
• • US-based preferred.

Benefits

• Benefits: Medical, dental, vision, paid time off, and paid holidays.