Responsibilities

• Own Tulip’s visual brand: the guidelines, design tokens, component libraries, and templates that keep the brand coherent across every team and every surface, not as a static PDF, a living system people actually use
• Build and maintain the marketing design system: reusable components, slide and email templates, event booth kits, and anything that lets the team scale output without starting from scratch
• Have a clear point of view on where the brand is strong and where it needs to evolve, and bring that POV to the table before you’re asked
• Lead creative execution for integrated campaigns: work from briefs with Revenue Marketing and PMM, design the full asset suite across paid, organic, email, and event, and hold the quality bar from concept through launch
• Partner with Content, Digital Marketing, and external agencies to ensure creative executes consistently across every channel and format
• Own the visual production for Tulip’s flagship moments: Hannover Messe, Operations Calling, major product launches, and customer-facing events
• Build AI-assisted design workflows and tools the whole team can use, including prompt systems for non-designers, image generation pipelines, and documentation automation
• Set the standard for how AI gets used in the creative function: evaluate what’s worth adopting, build the repeatable processes, and raise what’s possible with the resources available
• Produce video and motion creative when needed (short-form social, product animations, event reels) directly or by providing creative direction to external production