Responsibilities

• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
• Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
• Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
• Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
• Optimize copy using performance data, A/B testing insights, and channel best practices
• Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
• Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
• Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
• Audit and refresh existing content to improve clarity, consistency, and effectiveness
• Participate in brainstorming, creative reviews, and rapid iteration

Requirements

• 4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
• Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
• Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
• Experience working closely with designers and cross-functional partners
• Familiarity with SEO, conversion principles, and A/B testing
• Highly organized with strong attention to detail and deadlines
• Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)

Benefits

• competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.
• family building and caregiving support and generous Family Care and Parental leave, when you need it.
• Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
• our employees are recognized and celebrated through employee engagement programs and recognition awards.