Responsibilities

• Define and refine the tone of voice for Outerknown, Firewire Surfboards and Slater Designs
• Develop compelling narratives for athletes & ambassadors to help bring them to life
• Collaborate with creative and marketing teams to ensure content is delivered on time and on brand
• Ensure every customer touchpoint feels unmistakably on brand – from IG captions to product pages to retail signage
• Elevate our content across social, email, web, wholesale and retail
• Support editing content across all brand channels, including: Instagram, TikTok, YouTube, Paid Social, Email, Website, Wholesale and Retail Marketing to ensure consistency of voice
• Support our PR agency with press releases to ensure we’re presenting a unified voice
• You will create work that builds brand affinity while delivering business results
• You will write – brand campaigns, product launches, email, SMS, paid social, web copy, catalogs and print, retail and environmental, video scripts, performance marketing creative and more
• This role includes lots of direct response copy for paid ads, emails and SMS that needs to have a personality and bring our consumers along for the journey

Requirements

• 5+ years of professional copyrighting experience for consumer brands or agencies
• Strong portfolio demonstrating expertise in both storytelling and performance marketing content
• Strong understanding of social media platforms and content performance
• Ability to write both brand storytelling content and conversion-focused performance creative
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Passion for storytelling, outdoor culture, surf, travel, and lifestyle content

Preferred

• Experience working with apparel, outdoor, surf, lifestyle, or consumer brands
• Familiarity with Asana, Bynder, Figma, Microsoft Office, Adobe Creative Cloud, and modern content management workflows