Responsibilities

• Develop compelling, brand-aligned copy across multiple content formats
• Create website copy that clearly communicates value propositions and differentiators
• Write SEO-informed content that balances search intent with strong brand storytelling
• Produce thought leadership articles and long-form content that establishes industry credibility
• Develop social media content that reflects the brand voice and supports audience engagement
• Write customer success stories and case studies that highlight measurable business impact
• Create partner enablement materials and other sales-support content
• Collaborate with stakeholders to translate business objectives into effective messaging
• Maintain consistency in tone, voice, and messaging across all deliverables
• Incorporate strategic messaging frameworks while adapting content for different audiences and channels

Requirements

• Proven experience as a B2B brand copywriter or content strategist
• Exceptional storytelling and messaging capabilities
• Strong portfolio demonstrating work across websites, thought leadership, case studies, and digital marketing content
• Ability to balance brand messaging with SEO best practices
• Experience interviewing subject matter experts and transforming insights into compelling content
• Strong understanding of audience-driven messaging and content strategy
• Ability to manage multiple projects while meeting deadlines
• Experience writing for SaaS, professional services, consulting, or startup environments preferred
• Highly preferred: Previous experience creating content for companies offering fractional finance and/or HR leadership services
• US timezone, ET or CT preferred

Preferred

• Ideal Writer Traits - Thinks strategically before writing - Naturally uncovers compelling stories and customer narratives - Can elevate executive perspectives into authentic thought leadership - Writes with clarity, confidence, and a strong editorial instinct - Understands how different content pieces work together to build a cohesive brand - Comfortable collaborating with marketing and leadership teams