Responsibilities

• Create compelling long-form and short-form content aligned with Performacentric's brand voice and target audience
• Write SEO-optimized blog articles focused on AI, automation, operational efficiency, and business transformation
• Develop white papers, executive guides, workshop collateral, and downloadable lead magnets
• Design professional datasheets, presentations, infographics, and branded marketing materials
• Create and edit video content for social media, website campaigns, product demonstrations, and promotional initiatives
• Collaborate with leadership to transform technical concepts into business-friendly messaging
• Produce AI-enhanced video content using platforms such as HeyGen and related AI video generation tools
• Edit video footage, add motion graphics, captions, transitions, and branding elements
• Develop scripts, storyboards, and narration for promotional and educational videos
• Repurpose long-form content into short-form clips, social posts, and campaign assets

Requirements

• 3+ years of experience in content marketing, digital marketing, brand management, or multimedia content creation
• Strong writing, editing, and storytelling skills
• Experience creating SEO-optimized content
• Proficiency with Adobe Creative Suite, including:
• Adobe Photoshop
• Adobe Premiere Pro
• Adobe InDesign
• Experience producing and editing professional video content
• Strong understanding of social media and digital marketing best practices
• Ability to manage multiple projects and deadlines simultaneously
• Excellent organizational and communication skills