Brand Content Manager at Llano Estacado Winery | Austin, TX

Llano Estacado Winery

Brand Content Manager

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own rapid, authentic content across social, events, and in-market activations from concept to publish, turning fast-moving ideas into engaging form and tone that feels human and on-brand.

Content Production: Shoot, edit, publish, and optimize short-form video and lifestyle photography for each platform.
Cadence & Community: Maintain content calendars, post cadence, and authentic audience engagement.
Brand Evolution & Partnerships: Capture in-market moments, coordinate with external creators, and evolve the brand’s visual identity online.

Job Description

Responsibilities

Shoot and edit photo/video content
Manage day-to-day social posting and community engagement
Capture content at events, activations, shoots, and in-market
Turn fast-moving ideas into actual content quickly
Create short-form video optimized for engagement and platform behavior
Maintain content calendars and posting cadence
Coordinate with external creators/photographers when needed
Help evolve the visual identity and tone of the brand online
Bonus: Assist with basic website updates

Requirements

Move fast without needing a committee
Can shoot, edit, post, and publish yourself
Understand internet culture and platform behavior intuitively
Don’t wait for perfect conditions to make content
Have strong taste and even stronger execution
Know how to make brands feel human online

Preferred

Experience with beverage/alcohol/lifestyle brands in regulated industries
Motion graphics/basic animation
Shopify/Squarespace/Webflow experience
Paid social content creation
Photography portfolio with lifestyle + product work

Llano Estacado Winery

The simple mission of Llano Estacado, from its beginning in 1976 to its role as industry leader today, has been to embody the fabulous potential of Texas wines. This mission began with 1,300 cases of wine released in 1977. Today, Llano Estacado is the largest premium winery in the state of Texas, producing wines of world class quality, and taking the lead in introducing not just Texans, but the entire world, to the great wines made in Texas.

Founded in 1976

Lubbock, Texas, USA

47 employees (3 in marketing)

llanowine.com