Brand Content lead

New York City, NY (On-site)

$64K/yr – $68K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content lifecycle for a fashion brand across Instagram, TikTok, and emerging platforms with calendar-driven production and quick-turn short-form content; partner with PR, Creative, and influencers to scale UGC and brand storytelling.

  • Content Ownership: Run end-to-end content creation, calendars, and production on core social platforms.
  • Influencer & UGC: Source and amplify creator content with PR and partnerships, ensuring consistent brand voice.
  • Storytelling & Campaigns: Translate brand moments, founder content, and lifestyle cues into timely, launch-ready content across touchpoints.

Job Description

Responsibilities

  • Manage and execute content across Instagram, TikTok, Pinterest, and other emerging digital platforms.
  • Develop content calendars and coordinate content production.
  • Create and edit short-form content.
  • Identify trends and translate them into brand-right content opportunities.
  • Support content creation during campaigns, photoshoots, events, and product launches.
  • Collaborate with PR, Creative, Brand, and Support influencer and partnership initiatives, helping to source and amplify content from brand collaborators.
  • Assist with seasonal launches, brand activations, and special projects.
  • Assist with homepage updates, collection launches, email content, and promotional campaigns.
  • Help ensure product storytelling is consistent across all customer touchpoints.
  • Help develop content around the Founder, brand journey, and behind-the-scenes moments.

Requirements

  • 2–4 years of experience in content, brand marketing, social media, or ecommerce.
  • Strong understanding of fashion, social media, and digital culture.
  • Skilled in shooting and editing short-form video and photography (iPhone and basic apps/tools)
  • Familiar with tools like Canva, Capcut, Later/Planoly, and/or native platform editors
  • Strong understanding of influencer marketing, UGC, and brand advocacy strategies.
  • Excellent organizational and project management skills.
  • Strong written and visual storytelling abilities.
  • Experience with content creation and social platforms.
  • Ability to thrive in a fast-paced, entrepreneurial environment.
  • Highly proactive, resourceful, and detail-oriented.

Preferred

  • Experience in Fashion, Wellness, or Lifestyle Verticals is a plus
Miss Circle New York logo

Miss Circle New York

At Miss Circle, we celebrate the magic of womanhood at every age, shape and size. Established by Miss Circle herself, Isabel Deng, in 2016, our design studio and headquarters are nestled in the heart of SoHo, New York, drawing inspiration from the timeless sophistication and electrifying energy of the city that never sleeps. Our collections blend classic elegance with modern versatility, designed for the dynamic woman who needs pieces that transition effortlessly from day to night.Miss Circle has become a go-to brand for leading style icons, embodying the quintessential Miss Circle look—sexy, elegant, and timeless. From everyday staples to our exclusive, intricately handcrafted Red Label collection, we blend luxury with sustainability and accessibility. Each piece is meticulously crafted using premium, responsibly sourced fabrics and undergoes multiple rounds of fitting in our New York studio to ensure a flawless fit. Our designs tell a story of confidence, beauty, and self-expression—created not just for the moment, but to be cherished for years to come.

Founded in 2016
New York, New York, USA
22 employees (12 in marketing)

Traffic Signals

Monthly Visitors
160.6K
Traffic Source Mix
Search
34.1%
Direct
53%
Referral
3.2%
Social
8.5%
Paid
1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
8 (36% of company)