Brand Communications Program Manager

Phoenix, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Lead strategic PR and executive communications to protect and grow Desert Financial's brand, driving press relations, crisis readiness, and leadership messaging while enabling fast, aligned cross-functional execution.

  • Public Relations execution and media engagement management
  • Executive communications support and leadership social-channel alignment
  • Process discipline, templates, and crisis-ready playbooks for consistent, fast delivery

Job Description

Responsibilities

  • Public Relations: Leads day-to-day PR technical execution and operations, including monitoring daily media coverage; maintaining and governing press materials (newsroom/press kit assets, boilerplate, FAQs); coordinating media responses; and supporting media engagements.
  • Partners with the Brand Communications team and external PR agency to develop press releases, media advisories, and briefing documents aligned to the Credit Union’s brand and voice, while ensuring strong process discipline, stakeholder coordination, and timely approvals.
  • Establishes and tracks PR performance metrics, maintains media lists and tools, and supports crisis communications readiness through documentation, playbooks, and escalation protocols.
  • Executive Communications: Partners with senior leaders to strengthen executive communications strategy and day-to-day execution, including developing high-quality engagement materials and supporting leadership social channels with message discipline and brand alignment.
  • Manages end-to-end coordination for speaking engagements and public appearances (intake, scheduling, briefing, logistics, approvals, and follow-up), ensuring leaders are equipped with concise, audience-specific talking points, backgrounders, FAQs, and key-message frameworks.
  • Maintains repeatable processes and templates to support consistency, speed, and quality across executive communications.
  • Manages the awards and sponsorship programs by researching opportunities, coordinating submission materials, managing event participation, and tracking deadlines.
  • Supports Brand Communications team with executive, emergency, and strategy campaign communications as needed
  • Performs other job-related duties as assigned.

Requirements

  • High School Diploma or GED required.
  • Bachelor's degree in Communications, Journalism, English, Public Relations, or business-related field preferred.
  • A combination of equivalent experience and education required.
  • 2+ year of PR, communications, copywriting, editing, and/or social media experience required.
  • Demonstrated competence in Microsoft Word, Excel, PowerPoint, PhotoShop and Canva required.
  • Skills in organization, attention to detail, critical thinking, and business acumen required.
  • Excellent written and oral communication skills required.
  • A high level of time management, and problem-solving skills. Demonstrated success in managing multiple priorities, meeting deadlines, and adapting to changing priorities in a fast-paced environment required.
  • Well-developed interpersonal skills leading to courteously and effectively working with a diverse group of employees, leaders, visitors, and vendors. Team player; someone who can initiate tasks alone while also handling spontaneous tasks required.
  • Demonstrated ability to produce high quality work with tight deadlines required.
  • Ability to collaborate and work in a cross-functional environment. Ability to develop and maintain key business relationships required.
Desert Financial Credit Union logo

Desert Financial Credit Union

Over eighty-five years ago, our credit union was founded by 15 courageous educators who pooled together all of the money they had – just $78.75. With help from our members, our community and our team, we have grown from those humble beginnings to become Arizona’s largest locally-based credit union. We are dedicated to strengthening our local economy and workforce while providing financial solutions for more than 450,000 members. Equal Housing Opportunity | Federally insured by the NCUA

Founded in 1939
Phoenix, Arizona, USA
1K employees (38 in marketing)

Traffic Signals

Monthly Visitors
882.9K
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
24.4%
Direct
71.9%
Referral
3%
Social
0.1%
Paid
0.6%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
30 (3% of company)

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