Brand Communications & PR Specialist - Kids at The Cotton On Group | Los Angeles, CA

Brand Communications & PR Specialist - Kids

Los Angeles, CA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive influencer marketing and brand communications for a DTC kids-focused brand, coordinating creator partnerships and local activations.

Own influencer outreach, talent relationships, and content library management.
Must-have: 3–4 years in brand communications/influencer marketing for DTC brands (children’s brand preferred).
Standout: End-to-end event planning and cross-functional collaboration with media and partners.

Influencer Marketing & Relationship Management
Identifying, evaluating, and engaging on-brand influencer talent and content creators
Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
Manage and maintain creator relationships with the brands roster of talent and content creators
Support the maintenance and organize influencer content libraries and asset management systems
Manage and update our influencer contact and outreach database
Support influencer outreach efforts and assist with product gifting logistics
Collaborate on the development and implementation of influencer marketing campaigns
Monitor influencer content for brand alignment, engagement, and performance insights

3-4 years’ experience managing brand communications, influencer marketing, and/or PR for direct-to-consumer brands (experience with children’s brands preferred)
Strong written and verbal communication skills
Event coordination and execution experience
Ability to prioritize tasks and manage time effectively and stay organized across multiple projects
Comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting
Deep understanding of TikTok, social algorithms, and digital trends
Comfortable acting as on-screen talent
Highly organized, self-sufficient, and comfortable managing tight timelines
Positive, energetic team player with a creative, solutions-oriented mindset
PHYSICAL REQUIREMENTS