Brand Communications Manager

San Francisco, CA (Hybrid)

$116K/yr – $147K/yrMid Level5+ years expFull time

Posted 3 days ago

Job Summary

Own brand voice and editorial strategy across channels, drive cross-functional content programs, and govern AI-assisted content processes to scale brand while preserving clinical accuracy.

  • Own brand voice across social, media, blogs, and website editorial layer
  • Lead cross-functional content programs with Product Marketing, Sales, Legal, and Clinical teams
  • Guide AI-assisted content with human review to maintain brand and clinical integrity

Job Description

Responsibilities

  • Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
  • Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
  • Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
  • Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.

Requirements

  • Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories)
  • Vendor and cross-functional stakeholder management skills.
  • Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
  • Ability to translate brand strategy into day-to-day editorial decisions and content standards.
  • Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.
  • 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
  • Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
  • Experience managing vendor and agency relationships.
  • Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

Benefits

  • competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
  • medical, dental, vision, life, and disability insurance
  • 401(k) retirement plan
  • flexible spending savings account
  • paid holidays
  • paid time off
  • employee assistance program
  • other company benefits
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CDS Global

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Salaries

Posted range

$116K/yr – $147K/yr

Taken straight from the job posting.

See all CDS Global salaries

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K
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Brand Communications Manager

CDS Global · San Francisco, CA · Hybrid