Senior Communications Specialist
Simply Good
Denver, CO (Remote)
$70K/yr - $80K/yrIn-houseFull-timeSenior level2+ years exp.
11 hrs ago
Brand & Communications Lead
Santa Cruz, CA (On-site)
$90K/yr – $100K/yrSenior Level7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own communications and content across banking channels to drive ROMI, with an emphasis on regulatory alignment, SEO, and employee/investor messaging. Focus on audience signals, CMS governance, and crisis planning.
- Develop and execute an integrated communications strategy that ties to business development and brand differentiation.
- Lead social media, listening and reputation management with real time engagement and escalation protocols.
- Oversee website, CMS, SEO and content performance with editorial calendars and analytics.
Job Description
Own communications and content across banking channels to drive ROMI, with an emphasis on regulatory alignment, SEO, and employee/investor messaging. Focus on audience signals, CMS governance, and crisis planning.
- Develop and execute an integrated communications and content strategy that supports business development, deposit growth and brand differentiation.
- Align communications initiatives with marketing automation, CRM insights and revenue-driving campaigns to support measurable ROMI.
- Establish KPIs and reporting dashboards to measure engagement, reach, conversion and reputational impact.
- Own the Bank's social media strategy, including content planning, publishing, monitoring and response across platforms.
- Manage social listening, brand reputation monitoring and real-time engagement, including escalation protocols.
- Create and oversee social content using tools such as Canva, Adobe Express and Adobe Creative Cloud, including Illustrator and InDesign.
- Ensure all activity complies with regulatory guidelines and internal policies.
- Lead website content strategy, development and management within the Bank's CMS and Notified CMS.
- Optimize content for SEO and emerging AI optimization best practices.
- Improve user experience, conversion paths and content performance.
West Coast Community Bank
ABOUT WEST COAST COMMUNITY BANKFounded in 2004, West Coast Bank is the wholly owned subsidiary of its holding company, West Coast Community Bancorp. The Bank has branches in Aptos, Capitola, Cupertino, King City, Monterey, Salinas, San Luis Obispo, Santa Cruz, Scotts Valley and Watsonville. West Coast Community Bank is distinguished from "big banks" by its relationship-based service, problem-solving focus, and direct access to decision makers. The Bank is a leading SBA lender in Santa Cruz, Santa Clara and Monterey counties. As a full-service bank, West Coast Community Bank offers competitive deposit and lending solutions for businesses and individuals, including business loans, lines of credit, commercial real estate financing, construction lending, asset-based lending, agricultural loans, SBA and USDA government-guaranteed loans, credit cards, merchant services, remote deposit capture, mobile and online banking, bill payment and treasury management. True to its community roots, West Coast Community Bank supports regional well-being by actively participating in and donating to local nonprofit organizations. West Coast Community Bancorp stock is publicly traded on the OTCQX marketplace under the symbol WCCB. Stock purchase orders may be placed online, through a brokerage firm, or through Market Makers listed in the Investor Relations section of the Bank’s website. For more information, visit www.sccountybank.com. Member FDIC. Equal Housing Lender.
Traffic Signals
Monthly Visitors
42.9K
Traffic Source Mix
Search
26.4%
Direct
69.3%
Referral
2.9%
Social
1.2%
Paid
0.1%
Headcount Trend
Current headcount: ~246
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
