Brand and Communications Lead

USA (Hybrid)

$150K/yr – $225K/yrDirector/ExecutiveFull time

Posted 3 days ago

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Job Summary

Own Bastion\'s brand and external communications by shaping messaging, voice, and visibility, while building high-signal campaigns and a scalable pipeline with the CEO and cross-functional partners.

  • Lead the brand and comms strategy to attract enterprise customers.
  • Develop and maintain campaigns, press coverage, and executive presence to influence market perception.

Job Description

Responsibilities

  • You will own how Bastion is positioned and shows up in the world, from messaging and visual identity to press, executive visibility, industry relationships, and targeted campaigns.
  • Your work should build trust, bring the right customers to Bastion, and shape how the market thinks about the future of financial infrastructure.
  • You will work directly with the CEO on building Bastion’s image, voice, and presence in the market.
  • Build an active pipeline of press, events, and speaking opportunities.
  • Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market.
  • Launch the first targeted campaigns for the businesses we want to work with.
  • Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence.
  • Own Bastion’s positioning, voice, and external communications calendar.
  • Establish a steady cadence of high-signal company news, content, executive communications, and market commentary.
  • Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it.

Requirements

  • Ideally based in New York City, with a flexible hybrid setup.

Preferred

  • Fintech or financial services experience is a strong advantage.
Bastion logo

Bastion

Founded in 2009, we are Australasia’s largest independent agency, with an ambition to achieve the same feat in the USA.Bastion was born in the GFC and built over the last 15 years to service clients increasingly competitively challenged by a digitally disrupted and fast changing world. Originally a brilliant innovation in fort design, a bastion provides more points to attack, and more points of defence – eliminating points of weakness. We exist to deliver the strategic advantage needed to put brands, organisations and people in a position of strength. Our 350+ staff work across our offices located in Melbourne, Sydney, Gold Coast, Los Angeles, Newport Beach, New York City, Auckland and Wellington. We also hold agency partnerships in 10 Asian markets.We offer a breadth of specialist capabilities across the communications spectrum including Marketing & communications, Communications, Experiential, Digital, Insights and Training.

Founded in 2009
AUS
311 employees (75 in marketing)

Traffic Signals

Monthly Visitors
22.9K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
46.9%
Direct
38.4%
Referral
8.8%
Social
4.2%
Paid
1.2%

Headcount Trend

Current headcount: ~314

Marketing Team

Marketing Team Size
43 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

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