Responsibilities

• Wholesale and e-commerce platform look and feel
• Photoshoot ownership and creative direction
• Marketing asset production for activewear, executed against marketing-defined briefs
• Marketing team day-to-day partnership
• Asset handoff to the Performance Campaign Manager, meeting agreed-upon deadlines, specs, and formats
• All Collection Go-Live, Promotion, and Sell-down execution on platforms
• Platform Visual Experience
• Own the visual presentation of activewear products across B2B and B2C platforms, ensuring consistent brand standards, quality imagery, and an elevated shopping experience.
• Audit platform content regularly and proactively identify opportunities to improve product photography, copy, layout, and merchandising.
• Manage all product content for accuracy, completeness, and brand alignment across every channel.

Requirements

• 3–5 years of experience in content creation, brand marketing, e-commerce merchandising, or a related creative/digital role.
• Strong creative portfolio demonstrating product photography direction, visual merchandising, or brand content across digital channels.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools.
• Experience working with e-commerce platforms (Shopify preferred) and understanding of how content decisions impact conversion.
• Ability to lead photoshoots from concept to delivery, including briefing, logistics, and post-production oversight.
• Strong project management skills with the ability to manage multiple creative workstreams under deadline.
• Collaborative communicator who can work effectively with the marketing team while representing Activewear’s interests.
• Bachelor’s degree in marketing, visual communications, fashion, or related field preferred.

Preferred

• Background in activewear, fitness, or lifestyle brands a strong plus.