Responsibilities

• Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.
• Be hands-on. This is a roll-up-your-sleeves role—not just guiding, but doing.
• Be a principled entrepreneur applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade-offs and aiming to maximize return on investment
• Supervise, coach, and help team of direct reports

Requirements

• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience leading successful brand campaigns and commercial activations

Preferred

• MBA
• 7+ years of marketing and overall business experience

Benefits

• Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
• Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.