Responsibilities

• Develop and execute annual brand plans and campaigns that grow ARIUM’s visibility in key markets
• Own customer experience initiatives that strengthen trust and loyalty
• Oversee creative development, production timelines, and cross-team coordination
• Ensure all internal and external touchpoints consistently reflect ARIUM’s brand positioning and voice
• Translate resident insights into programs that elevate the ARIUM living experience. Aggregate content relevant to customer experience (in-person and digital)
• Partner with Content and Social to translate brand strategy into campaigns and storytelling
• Plan and manage ARIUM events, community activations, and partnership initiatives. Includes, supporting regional teams with event toolkits, creative assets, and best practices
• Partner with Operations on on-site brand standards, signage, and resident engagement activities
• Work with PR on earned storytelling, awards, and reputation-building opportunities
• Report on the performance of campaigns, initiatives, and brand health by tracking performance for awareness, sentiment, and reach

Requirements

• Minimum 3 of experience in brand management or integrated marketing
• Experience managing a consumer-facing brand, ideally in real estate, lifestyle, or hospitality
• Strong organizational skills and project leadership across creative, digital, and experiential touchpoints
• Ability to translate customer insights into meaningful brand program
• Comfort managing multiple complex projects with cross-functional teams and external vendors
• A creative and strategic mindset paired with strong executional discipline
• Strategic thinker who also rolls up sleeves to get work done

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program