Brand Ambassador, Trade Show Manager (Foodservice) at Nielsen Massey Vanillas I | Waukegan, IL | $60K/yr – $75K/yr

Brand Ambassador, Trade Show Manager (Foodservice)

Waukegan, IL (Remote)

$60K/yr – $75K/yrEntry Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and orchestrate field and trade show programs for Nielsen-Massey in foodservice, driving booth execution, live demos, distributor training, lead capture, and ROI tracking with market insights to steer sales and marketing actions.

Trade Show & Event Execution: Represent the brand at regional and national shows, managing booth setup, staffing, materials, logistics, budgets, travel, and operations.
Engagement & Education: Lead product demos, tastings, and training to operators, chefs, and distributors, translating benefits and applications into value.
Lead Gen & Sales Support: Qualify visitors, capture information, and coordinate rapid follow up to convert events into opportunities.

Job Description

Lead Trade Show & Event Execution: Represent the company at regional and national foodservice trade shows, managing booth setup, merchandising, marketing materials, logistics, budgets, travel, inventory, and event operations to maximize brand visibility and engagement.
Drive Customer Engagement & Product Education: Conduct product demonstrations, tastings, and sampling events, clearly communicating and teaching on our product benefits, menu applications, and value propositions to distributors, operators, chefs, and customers.
Generate Leads & Support Sales Growth: Engage trade show visitors and prospects, qualify opportunities, capture lead information, and execute timely follow-up activities to convert leads into pipeline opportunities and sales.
Build & Strengthen Distributor Relationships: Develop strong partnerships with distributor representatives and foodservice operators through ongoing engagement, promotional events, product training, and collaborative marketing initiatives.
Manage CRM & Performance Tracking: Maintain accurate CRM records for all trade shows and customer interactions, track customer demand, measure event performance, and report on leads, opportunities, ROI, and KPI achievement.
Gather Market Intelligence & Provide Strategic Insights: Collect and analyze competitive activity, pricing trends, customer feedback, and market developments, providing actionable recommendations to Sales and Marketing leadership.
Coordinate Marketing & Promotional Programs: Partner with Sales, Marketing, and distribution teams to execute promotional campaigns, sponsorships, collateral management, and event marketing programs that enhance brand presence and sales impact.
Support Annual Foodservice Growth Objectives: Execute initiatives aligned with annual strategic goals, including new item awareness, distributor training, customer acquisition, relationship development, and continuous improvement of consumer-facing marketing materials.
Ability to travel: Travel is required for this role and with a busy trade show schedule can be up to 80% with peak seasons during Spring / Fall.