Brand Activator - Salinas

Salinas, CA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Own in-store brand ambassadoring for adult beverages, turning sampling into story-led engagement and measurable sales lift.

  • Brand storytelling and shopper education at the shelf to drive purchase intent.
  • Operational ownership of station setup, inventory, data capture, and real-time reporting via mobile tools.
  • Cross-functional data logging, shift execution, and timely event recap to prove impact.

Job Description

Responsibilities

  • Connect with shoppers about their adult beverage interests in a friendly, approachable way.
  • Tell brand stories about the adult beverage products you represent at the grocery store.
  • Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
  • Encourage purchase intent through confident, knowledgeable recommendations.
  • Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
  • Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
  • Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.
  • Capture and log accurate sampling data using the HSP App and Portal.
  • Submit event recaps the same day as each shift to ensure timely client reporting.
  • Use mobile tools and apps to track and report event performance in real time.

Requirements

  • Valid alcohol service certification as required by state law (e.g. RBS certificate).
  • Ability to confidently engage with consumers and communicate effectively in public settings.
  • Reliable transportation and ability to travel to assigned event locations.
  • Availability to work evenings, weekends, and scheduled shifts as needed.
  • Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Preferred

  • Previous experience in sales, brand ambassador, or promotional marketing roles.
  • Experience working in retail, hospitality, or customer-facing environments.
  • Familiarity with beverage/alcohol brands and sampling events.
  • Proven ability to meet or exceed sales or engagement goals.
  • Experience using mobile apps or platforms for reporting and data entry.
  • Strong product knowledge or ability to quickly learn and represent new brands confidently.

Benefits

  • Bi-weekly pay
  • Flexible shift scheduling
  • Performance bonus
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fivestar*

For more than 25 years, we’ve been growing and adapting to keep step with one technological evolution after another. When we started, our vision was simple: Bring together talented people to solve our clients’ challenges – and grow alongside them. We believed in dedication and professionalism, and always wanting to have fun doing our jobs. We wanted to make our clients’ lives easier, our team’s lives better, and give back to our community.fivestar* has been ranked twice in the INC 5000, been named a Top 100 Best Workplaces in Pennsylvania, was twice named as a Best Places to Work in Southwestern Pennsylvania, and has appeared on the Pittsburgh Business Times Top 100 list four times. Through the fivestar* Cares program, fivestar* provides volunteer time, project, and financial support to charitable organizations selected by an employee committee.

Founded in 1997
Pittsburgh, Pennsylvania, USA
63 employees (5 in marketing)

Traffic Signals

Monthly Visitors
950
Traffic Source Mix
Search
20.7%
Direct
64.4%
Referral
4.7%
Social
9.4%
Paid
0.8%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Roles Posted (Last 30 Days)
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