Responsibilities

• Lead Activation Planning & Execution
• Own end-to-end execution of all brand activation platforms and programs including execution and management of IRL experiences and brand partnerships
• Maintain execution plans, production timelines
• Manage Partnerships & Cross-Functional Coordination, including contracts, logistics and production
• Drive Measurement & Operational Excellence
• Drive cross-functional coordination across Paid Media, Social, PR, Retail, Healthcare, Legal, Finance, Creative, and Operations
• Track activation-level KPIs (engagement, participation, conversion signals, brand lift inputs)
• Partner with Analytics to measure performance and report outcomes
• Lead recaps by collaborating cross-functionally to capture learnings and optimization opportunities
• Maintain and socialize activation playbooks and templates to improve efficiency

Requirements

• 5+ years in experiential marketing, brand activations, partnerships, or sponsorship management
• Proven experience executing programs from concept through production
• Strong vendor management and budget management experience
• Exceptional project management skills
• Ability to influence across a matrixed organization
• Comfort operating in ambiguity and fast-paced environments
• Willingness to travel for events

Benefits

• Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work.
• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.