Boston Beer Company

Brand Activation Representative

State College, PA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive beer sales by executing promotions and building account conditions, while educating staff and strengthening wholesale relationships in the State College area.

  • Must-have: 1+ years sales/beverage experience
  • Standout: Must live in or around State College
  • Top focus on On/Off Premise promotions and wholesale relationships

Job Description

Responsibilities

  • Execute internal sales objectives & improve account conditions using BBC systems and selling process
  • Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
  • Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals
  • Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
  • Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
  • Farm existing business in top on & off premise accounts to grow depletions
  • Build strong relationships with wholesalers and retailers

Requirements

  • 1+ years sales and/or food/beverage industry experience
  • 4 Year Bachelor's Degree or relevant experience
  • Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
  • Ability to lift and move cases of beer frequently
  • Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently
  • Must live in or around the State College area

Marketing Team

Marketing Roles Posted (Last 30 Days)
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