Brand Activation Manager- Treats

USA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate 360° brand activation across TV, digital, social, PR, and in-store channels to drive awareness, engagement, and conversion, while coordinating cross-functional launches and tentpole moments.

  • Own cross-channel campaigns and asset deployment to ensure consistent brand storytelling and retailer-ready readiness.
  • Lead development of a monthly activation dashboard and KPI tracking with marketing and media teams to monitor ROI and brand health.
  • Guide creative and messaging direction for retailer-facing activations and digital/social programs to maximize trial and sales.

Job Description

Responsibilities

  • Lead the development and execution of 360° brand activation plans that deliver on the annual brands (TV, digital, social, influencer, PR, in-store, etc.) that align with brand strategy and drive awareness, engagement & conversion.
  • Own the executional roadmap for all major brand campaigns, product launches, and seasonal "tentpole" moments to ensure market-leading visibility and cross functional operational readiness.
  • Lead big idea campaign development for all Treats brands and cascade across all consumer-facing content and touchpoints, including advertising, eComm content, POS, consumer activation & PR ideas, influencers, partnerships and social, ensuring integrated deployment across channels and retailers.
  • Deliver best in class campaign toolkits including strategy, guidelines and production assets designed for scalable and consistent field execution, while meeting agreed launch & retailer timelines.
  • Work with DCX to deliver high performing eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
  • Partner with Media team to deliver comprehensive media plan to drive awareness and trial with target consumer
  • Evaluate and optimize campaign performance using KPIs including ROI, media efficiency, brand health, and sales impact
  • Lead the development and implementation of a monthly dashboard, partnering with Media team and internal marketing colleagues, to track activation delivery and performance against defined milestones and metrics.
  • Partner with Sales and Trade Marketing to ensure best-in-class execution at retail
  • Provide creative & messaging direction to Trade for in-store activation programs including POS materials, promotions, and product displays
Spectrum Brands, Inc logo

Spectrum Brands, Inc

4.4 Glassdoor

WE MAKE LIVING BETTER AT HOME.Spectrum Brands is a home essentials company trusted by millions of consumers around the world. We are a leading producer of pet care supplies; pest control and insect repellents; home cleaning products; shaving, grooming and personal care products; and small household appliances.Building on a long legacy from trusted brands such as DreamBone®, Tetra ®, Nature’s Miracle ®, Spectracide ®, Hot Shot® and Cutter®, Remington®, BLACK+DECKER®, and Power XL®, we deliver high-quality, reliable products. We are led by our values of Trust, Accountability and Collaboration to serve others through our common mission: We make living better at home.Our 3,000+ employees work together to serve those who trust and use our products in their homes every day. To drive sustainable organic growth, we are structured to harness our collective experience to strengthen our brands and deliver products that create value. Our customer-focused business units, which include Global Pet Care, Home & Garden, and Home & Personal Care, meet the needs of their unique category segments by building their brands, developing new products and strenghtening customer and channel relationships.Our global enabling function teams, which include IT, Supply Chain, Finance, HR, Commercial Operations, and Legal, provide enterprise-wide strategy to grow our businesses. Beyond our operations, Spectrum Brands is committed to positively impacting peoples' lives and the world around us. In every country where we operate, we uphold the highest ethical standards — within our company and the communities we serve. We believe a team with different backgrounds and ideas makes us stronger and more creative. For more information, visit spectrumbrands.com.

Founded in 2007
Middleton, Wisconsin, USA
4.5K employees (526 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
59.7K
Traffic Source Mix
Search
37.1%
Direct
46.9%
Referral
11.5%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
451 (10% of company)
Median Career Experience
15.5 years
Median Tenure
5 years

Funding

Total Funding
$300M
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $300M

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