Own end-to-end activation at retail, turning brand strategy into in-store programs that drive placement, visibility, and shopper engagement while ensuring feasibility, clear execution guidance, and cross-functional alignment with Sales and Marketing.

• Retail activation ownership across accounts: activation planning, calendar alignment, and program execution that delivers commercial impact.
• Collaboration and assets: create scalable sell-in tools and activation materials and partner with Senior Director, Sales, and Marketing to translate brand strategy at the account level.
• Execution discipline: identify gaps early, resolve issues ahead of execution, and ensure in-store placement, displays, and activation stay on-brand and measurable.