Brand Activation Manager at Flora Food Group | Hackensack, NJ | $130K/yr – $150K/yr

Flora Food Group

Brand Activation Manager

Hackensack, NJ (Hybrid)

$130K/yr – $150K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand management for a consumer goods team with cross-functional partners and agency-led campaigns.

Own the annual brand plan, campaigns, and budget allocation.
Must-have: 3–5 years in brand management in Food or Beauty.
Standout: Experience managing agencies and delivering integrated cross-channel campaigns.

Job Description

Responsibilities

Lead the execution of the annual brand plan, including innovation pipeline, communications, and commercial activities.
Analyze business performance, including market share, household penetration, and drivers of brand gainers and drainers. Translate insights into actionable strategies.
Partner with cross-functional teams (R&D, Supply Chain, Sales, Finance) to deliver business objectives and resolve operational challenges.
Manage agency partners to deliver integrated marketing campaigns across paid, owned, and earned channels.
Oversee shopper marketing, and national promotions to drive brand visibility and conversion.
Own brand budget and ensure efficient allocation of resources to maximize ROI.
Stay ahead of food trends, consumer behavior shifts, and emerging technologies to inform brand strategy and innovation.
Support team development and foster a collaborative, high-performance culture.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
3–5 years of experience in brand management in Food or Beauty
Strong understanding of digital media, content creation, and consumer engagement.
Proven ability to manage cross-functional teams and external agencies.
Analytical mindset with experience in marketing performance measurement.
Passion for food, innovation, and sustainability.

Flora Food Group

3.7 Glassdoor

The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Founded in 2018

Amsterdam, North Holland, NLD

3.7K employees (388 in marketing)

www.florafoodgroup.com

69% recommend to a friend

77% CEO approval