Brand Activation Manager

New York, USA (Remote)

$121K/yr - $140K/yr (Est.)Mid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive premium brand activations in NYC by partnering with top on-premise accounts and cultural tastemakers, lead distribution and training with distributors, and track KPI-backed results.

  • Own premium beverage activations and brand positioning in NYC with budget-conscious execution.
  • Must-have: 3+ years in premium beverage or hospitality sales and NYC network in fashion/beauty/design.
  • Standout: Deep NYC on-premise/cultural scene connections and ability to translate strategy into on-ground impact.

Job Description

Responsibilities

  • Develop and strengthen partnerships with top NYC on premise accounts and industry tastemakers, particularly within premium accounts where brand positioning and guest experience are paramount. Drive menu placements, staff trainings, and brand visibility strategies that reinforce premium positioning. Execute programs that elevate the brand in competitive environments while managing budgets to ensure all activations ladder up to overarching brand objectives.
  • Identify and lead cultural activations across fashion, beauty, design, and high intensity fitness with a focus on premium experiences that reflect elevated brand positioning. Pay meticulous attention to detail to ensure flawless consumer experiences. Collaborate with influencers and content creators to amplify brand messaging. Deliver content and social moments that resonate with trendsetting NYC audiences and generate authentic brand love through memorable, high quality activations.
  • Partner with distributor and bottler sales teams to expand distribution and accelerate volume growth. Lead training and incentive programs with stakeholders to ensure a competitive edge in market. Serve as the market expert and trusted advisor for both distributors and customers.
  • Lean on strong organizational skills and attention to detail to provide consistent and accurate updates with KPI tracking, insights, and expense management. Maintain strong cross functional communication and collaboration with internal teams.

Requirements

  • 3 or more years of experience in premium beverage or hospitality sales.
  • Strong NYC network in fashion, beauty, design and/or high intensity athletics.
  • Based in New York City.
  • Tech savvy with tools like Microsoft Office, Slack, and social platforms.
  • Flexible to work nights and weekends.

Preferred

  • Prior experience representing premium brands, ensuring every consumer touchpoint meets elevated standards.
  • Experience in marketing, events, and brand building with a strategic mindset.
  • Excellent presentation and relationship building skills.
  • New York City on-premise and cultural scene connections.

Benefits

  • Competitive salary plus 10% bonus potential.
  • 100% employer paid medical insurance.
  • Two weeks of paid vacation that grows each year you are with us, personal days, and major holidays.
  • Generous transportation and technology allowances.
  • Expense account for brand activations.
  • Employer covered telehealth and whole life insurance.
  • Access to the most relevant cultural moments and events in NYC.
  • Remote role with local travel and occasional trips to other major metros.
  • Real growth potential within a fast moving and dynamic team.
  • Recognition perks and company swag.
BVRG logo

BVRG

At BVRG, we believe a great workplace culture is key to our success. Our inclusive and collaborative environment ensures that everyone feels valued and empowered. With team members spread across different states and countries, we embrace diverse perspectives and skills, helping us better serve our markets and our clients.As a boutique growth marketing agency, we specialize in building and growing premium beverage brands across the Americas. From strategic market seeding to tailored marketing programs, we work end-to-end to connect brands with their consumers in meaningful ways. Backed by over 20 years of industry experience, our team understands the trends, challenges, and opportunities shaping today’s premium landscape. Our strong execution capabilities and long-standing partnerships with brands like Jose Cuervo, Diageo, Perrier, S.Pellegrino, and Estrella Damm are a testament to the impact we deliver.We are equally committed to supporting the people behind the work. We offer a range of benefits designed to promote both personal and professional growth, including medical, dental, and vision coverage, a 401(k) plan with a leading company match, paid vacation and PTO, holiday time off, a flexible work structure, and access to Teledoc for virtual healthcare. We also prioritize continuous professional development, ensuring our employees have the tools and support to thrive at every stage of their journey.Join us and be part of a team where innovation, diversity, and growth are at the heart of everything we do.

Founded in 2019
Miami, Florida, USA
17 employees (7 in marketing)

Traffic Signals

Monthly Visitors
549
Traffic Source Mix
Search
98%
Direct
0.7%
Referral
0.5%
Social
0.7%
Paid
0.1%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)