Brand Activation Manager - Boston, MA

Boston, MA (Hybrid)

Salary Not AvailableMid Level2+ years expContract

Posted 2 months ago

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Job Summary

Lead and optimize on-site field activations by coaching ambassadors, planning weekly coverage, and iterating based on real-time KPIs.

  • Field Leadership: coach ambassadors on-site to hit targets while maintaining energy, safety, and professionalism.
  • Operational Planning: build weekly schedules and staffing, and identify high-traffic Boston areas.
  • Performance & Inventory: track KPIs, adjust daily strategy, and manage campaign stock and restocking.

Job Description

Responsibilities

  • 👥 Field Leadership (75%) - Lead, support & motivate Brand Ambassadors on-site.
  • Provide real-time coaching and ensure target delivery.
  • Maintain professionalism, safety, and energy during missions.
  • 📅 Operational Planning - Build weekly field schedules & staffing plans.
  • Identify high-traffic areas across Boston (malls, transit hubs, campuses, downtown areas).
  • Coordinate with warehouse & logistics team.
  • 📊 Performance Management - Track KPIs through Google Sheets/Excel.
  • Evaluate daily conversion performance and adapt strategy fast.
  • 📦 Inventory Oversight - Manage flyers, uniforms & campaign stock.
  • Ensure accurate usage reporting and timely restocking.

Requirements

  • 2+ years in sales, operations, retail leadership, field management, logistics, or hospitality supervision
  • Must have lived in Boston 4+ years & understand local crowds/traffic
  • Own vehicle required
  • Excel/Google Sheets proficiency
  • Laptop + phone required
  • English required
  • Energetic, organized, adaptable leader.
Oppizi logo

Oppizi

4.0 Glassdoor

Oppizi is the leading Martech platform that enables data-driven offline marketing campaigns.On top of the logistics and distribution services, Oppizi has developed a technology that tracks, scales and optimizes highly targeted flyer campaigns and provides full transparency across all types of offline marketing such as Street Flyering, Brand Activations or Direct Mailing.Currently operating in the US, in Australia, in New Zealand, in the United Kingdom, in Belgium and in France. Trusted by Uber, DoorDash, TikTok, Marley Spoon, MealPal, HelloFresh and many others...

Founded in 2014
Brooklyn, New York, USA
327 employees (36 in marketing)
71% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
188.6K
Traffic Source Mix
Search
45.2%
Direct
39.8%
Referral
10.2%
Social
3.3%
Paid
1.1%

Headcount Trend

Current headcount: ~327

Marketing Team

Marketing Team Size
33 (10% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
3