Brand Activation Manager

Brisbane, CA (On-site)

$70K/yr – $78K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and scale Brand Ambassador program operations across recruitment, training, field activation, reporting, and budget management, while driving partnerships with wholesalers and ensuring safe, efficient field execution.

  • Lead BA recruitment, training, and performance management
  • Oversee field operations, budgeting, and safety standards
  • Foster client relationships and program execution across markets

Job Description

Responsibilities

  • Team Management• Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting• Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events• Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews • Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary• Develop employees for career advancement and succession planning
  • Field Operations Management• Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships• Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges • Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions• Conduct weekly conference calls with DM to communicate program updates and strategic priorities• Manage budget for assigned geographic area to maximize revenue and profit and lowering workman’s compensation claims by enforcing a safe work environmentAdditional responsibilities as assigned by one’s supervisor or other manager related to the position/departmentClient Relationship
  • • Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.Teamwork/Dynamics• Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support. Communicate daily/weekly with BAs through Whats App. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.
  • Supervisory Responsibilities• Direct Reports- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources• Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports
  • Travel and/or Driving Requirements• Travel up to 50%

Requirements

  • Bachelor's Degree
  • 2-4 years of experience
  • Experience in the alcohol or beverage industry preferred
  • Experience working in an agency, retail, CPG or CE environment
  • Skills, Knowledge and Abilities: Team player; works collaboratively with others; able to work in a fast-paced, results-driven environment; able to be nimble in ambiguity; able to communicate effectively through various methods while appropriately tailoring the message to the audience; ability to work independently while managing multiple tasks and deadlines; proven success in the execution and evaluation of sampling programs; experience with recruiting, interviewing, and training Brand Ambassadors; experience in creating weekly schedules with specific parameters for execution; experience with approving team events, recaps, and payroll systems.

Preferred

  • Experience in the alcohol or beverage industry preferred
  • Experience working in an agency, retail, CPG or CE environment
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Advantage Solutions

At Advantage Solutions, we're the unseen architects behind your everyday purchases. From pantry staples to your online shopping carts, we ensure your favorite goods are always in stock and within reach by connecting manufacturers to the right retailers and teaming up with retailers to figure out the best ways to get those products into your hands. We specialize in elevating brand presence, enhancing retail strategies, and creating memorable brand experiences.Our purpose is to connect people with products and experiences that enrich their lives. How do we do that? Through our mission: to generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop, and our values: Put People First, Serve with Heart, Lead with Insights, Execute Relentlessly and Win Together. Check us out at advantagesolutions.net.

Founded in 1987
St Louis, Missouri, USA
27K employees (6,026 in marketing)

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