Collective Goods Holdings, Inc.

Book Blast Event Marketing Manager

Louisville, CO (Remote)

Salary Not AvailableMid Level4+ years expSalaried Ft

Posted 2 weeks ago

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Job Summary

Own the Book Blast program marketing, from positioning and planning to cross-functional collaboration and communications.

  • Lead core messaging and annual planning with a focus on growth
  • Coordinate parent, school, and sponsor communications and campaigns
  • Own program roadmap input and product enhancement recommendations

Job Description

Responsibilities

  • Serve as the marketing manager of the Book Blast program.
  • Responsibilities include:
  • Program positioning and messaging
  • Annual program planning
  • Product enhancement recommendations
  • Reading engagement initiatives
  • Childcare and middle school program evolution
  • Parent education strategy
  • Seasonal campaign development
  • Program roadmap input

Requirements

  • 4+ years of marketing experience
  • Experience developing integrated marketing campaigns
  • Strong copywriting and messaging skills
  • Experience managing creative projects and vendors
  • Experience analyzing campaign performance and customer behavior
  • Experience working cross-functionally to drive business outcomes

Preferred

  • Product marketing experience
  • Education, literacy, fundraising, or event-based marketing experience
  • Email marketing experience
  • Customer journey optimization experience
  • A/B testing experience
  • Creative development
  • Project management

Benefits

  • - 401(k)
  • - Dental insurance
  • - Vision insurance
  • - Health insurance
  • - Flexible Spending Account/Health Savings Account
  • - Supplemental benefits (critical illness, accident, & hospital indemnity)
  • - Employee assistance program
  • - Internet stipend
  • - Company paid life insurance + buy-up option
  • - Company paid short-term & long-term disability insurance

Marketing Team

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