Responsibilities

• Plan, develop, and execute comprehensive, cross-channel B2B marketing campaigns to achieve marketing objectives and strategic priorities across strategic segments that enable the organization to better support the blood transfusion needs of an increasingly diverse U.S. patient population.
• Serve as support for Sponsor Marketing Operations Team to include B2B marketing campaign execution, tracking and development.
• Serve as support to Senior Marketing Manager, Sponsor Marketing
• Evaluate and report program effectiveness; identify, direct, and research best channels to improve marketing effectiveness of coverage in the marketplace and potential brand enhancement opportunities to accomplish the unique needs of defined business segments and customer needs.
• Develop tools or systems to deliver desired customer experience and provide research-based consultation on themes and messaging.
• Be responsible for writing and proofing marketing tactics and providing Associated Press Style and Red Cross brand copy editing suggestions to cross-functional teams to engage and recruit sponsors.
• Serve as the subject matter expert for strategic marketing – evaluating existing messaging, creative, and marketing initiatives for alignment across teams and providing strategic marketing counsel, as needed, to cross-functional teams engaged in this work.
• Identify and implement effective and productive marketing strategies. Responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
• Use best practices and knowledge of internal and external business issues to solve complex problems.
• Manage timelines and budgets, ensuring high-quality production of marketing resources.

Requirements

• Bachelor's degree required
• Five plus years of related experience in Marketing, Advertising or equivalent field required.
• Proficiency in Microsoft Office applications required with highly proficient level of expertise in Excel required.
• Should be self-motivated – this position is fully remote.
• Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities is required. Highly developed leadership and oral and written communication skills required.
• Ability to assimilate information quickly, analyze problems, and implement solutions required.
• Proven track record of developing and maintaining large-scale initiatives from the ground up in support of customer-focused direct marketing activities will be helpful to you in this role.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proven success working in and fostering collaboration across cross-functional teams.
• Ability to identify opportunities and challenges; gather all necessary information to make a decision; implement resulting campaign strategies; and evaluate campaign performance.

Preferred

• B2B Marketing Experience preferred.
• Blood Drive host experience welcomed.
• Experience with prospecting/acquisition is desirable but not required.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition