Bilingual Senior Influencer Marketing Manager at AFM Agency | New York, USA | $60K/yr – $85K/yr

AFM Agency

Bilingual Senior Influencer Marketing Manager

New York, USA (On-site)

$60K/yr – $85K/yrSenior Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive Mandarin-speaking creator partnerships and campaigns across TikTok and livestream commerce to build a scalable creator ecosystem and boost campaign ROI.

Own recruitment, onboarding, and long-term engagement of Mandarin-speaking creators across multiple social platforms.
Strong experience in creator partnerships or influencer marketing and Mandarin-English fluency.
Build and scale a structured Mandarin creator community with data-driven performance insights.

Job Description

Responsibilities

Identify, recruit, and onboard Mandarin-speaking creators across TikTok and other social platforms
Build long-term partnerships with creators in beauty, fashion, lifestyle, food, and tech categories
Maintain structured creator database and performance tracking system
Develop tiered engagement strategies for high-potential creators
Match creators with brand campaigns, livestream projects, and short-video collaborations
Collaborate with brand service and livestream teams to optimize campaign ROI
Monitor creator performance metrics (GMV, engagement, conversion rate)
Provide data-driven feedback to improve content and sales outcomes
Plan and execute offline creator training sessions, networking events, and matchmaking tours
Work with venue, production, and marketing teams to drive event exposure and attendance

Requirements

1–3+ years experience in creator partnerships, influencer marketing, talent management, or digital marketing
Strong understanding of TikTok ecosystem and livestream commerce
Fluent in Mandarin and English (spoken and written)
Strong communication and negotiation skills
Comfortable managing multiple creator relationships simultaneously
Experience organizing offline events is a plus
Data-driven mindset; ability to analyze performance metrics

Preferred

Experience working in U.S. market
Existing creator network is a strong plus
Entrepreneurial mindset, able to work in fast-paced startup environment
Strong cultural awareness of U.S. and Chinese communities

Benefits

Direct exposure to TikTok platform strategy and creator ecosystem
Opportunity to build and scale a creator network from the ground up
Fast-track growth path into leadership or ecosystem strategy roles
Sponsorship

AFM Agency

Where Brands Scale and Creators Thrive.From viral content to live selling, AFM powers your TikTok success — whether you’re selling or creating.We are a leading creator marketing agency specializing in TikTok commerce. We help brands grow through short-form video content, livestream campaigns, and strategic influencer partnerships. With a global network of creators and deep platform expertise, AFM drives measurable results in engagement, conversions, and brand visibility. Whether you're launching a new product or scaling your TikTok shop, we turn social attention into real business impact.At AFM Agency, we provide full-funnel TikTok commerce solutions designed to help brands succeed on the world’s fastest-growing platform. Our core services include:TikTok Influencer Marketing| Creator sourcing, campaign management, and performance optimization tailored to your brand goals.Livestream Strategy & Execution |From host training to real-time operations, we run professional TikTok Live sessions that drive GMV.Short-Form Video Production|Scroll-stopping, high-converting videos made for TikTok trends and sales.TikTok Shop Management| We manage your TikTok Shop end-to-end, including product uploads, promotion planning, and daily operations.Warehouse & Fulfillment| Reliable U.S.-based warehousing and logistics to ensure fast, smooth order fulfillment for TikTok Shop.Creator Incubation & Management|We support creators with growth strategies, monetization tools, and brand partnerships.Paid Ads & Platform Programs|Unlock TikTok’s full potential with co-funding programs, ad boosting, and strategic partnerships.Contact Us: team@afmagency.netLearn More About Us: afmagency.net

Founded in 1970

New York, New York, USA

15 employees (6 in marketing)

afmagency.net