Bilingual Marketing Coordinator

Charlotte, NC (On-site)

$45K/yr – $55K/yrEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own outreach and lead-generation for a family/immigration law practice by driving local events, referral networks, and social content while keeping marketing operations organized and scalable.

  • Market-fit Outreach: Lead community engagement, events, sponsorships, and local advertising to generate qualified leads.
  • Referral Network Management: Build and maintain relationships with referral sources through networking and regular touchpoints.
  • Content & Administration: Coordinate social content creation, testimonials, and marketing material inventory to support campaign execution.

Job Description

Responsibilities
  • Market the firm’s legal services to generate leads.
  • Proactively seek opportunities for, and coordinate participation in, community events/outreach throughout the year, sponsorships, print/TV/online advertising, and employee events. (Community events may entail occasional evenings and weekends.)
  • Attend local networking events to identify potential referral sources. Nurture referral sources and maintain regular contact with them.
  • Track and report on marketing and community outreach events, such as leads generated.
  • Provide administrative support for marketing and business development initiatives.
  • Assist with creation and scheduling of content for social media platforms (LinkedIn, Facebook, Instagram, etc.), including creation of video content and obtaining client testimonials.
  • Maintain inventory of marketing materials, such as brochures, presentations, branded promotional items, and advertisements. Other duties as assigned.
Requirements
  • Fluent in English and Spanish.
  • Bachelor’s degree (or will obtain degree by Spring 2026) in Marketing, Communications, or Business.
  • 1–3 years of marketing or communications experience but need not be a law firm.
  • Competent and proficient in the use of Microsoft Office, especially Word, Excel, PowerPoint, and other marketing/graphic design programs.
  • Strong written and verbal communication skills, including public speaking when representing the firm at community events.
  • Familiarity with social media platforms and content management systems.
  • Highly organized, detail-oriented, and able to manage multiple projects.
  • Willing to go the extra mile to get the job done right the first time.
  • Be a team player. We are strong believers in the team approach and our office is a team environment.
  • You must be able to talk to people in a manner that is polite, educated, compassionate, and compelling to help grow our referral sources.
  • Basic knowledge of SEO, email marketing tools, and analytics.
Preferred
Benefits
  • Competitive Salary + Bonus Potential
  • Discretionary Bonuses
  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Time Off
  • Paid Sick Time
  • Paid Personal Wellness Days
  • Paid Bereavement
  • Paid Holidays
  • 401(k) Plan
  • 401(k) Match
  • Gym Membership Reimbursement
  • Parental Leave
  • Paid Jury Duty Time
  • Paid Professional Memberships
  • Approved Continuing Legal Education
  • Approved Classes or Seminars
Sussman Law Firm, PLLC logo

Sussman Law Firm, PLLC

Our Mission.Yes, we are lawyers. We are qualified, experienced and ready to advocate for you. But, empowering you is our number one mission. From the moment you place your trust in us to represent you, we make sure to empower you with a solid understanding of the law and how it applies to you, not just your case. We believe that in order to produce the best results for you, it cannot be about the bottom line, our ego or simply about winning. It is about working together and equipping you with the tools needed to finally give you a voice.Our Approach.To us, you’re not just another client, you’re a person with a story. Everyone has a story and we want to hear yours. From the beginning of our representation, it is important that we understand not only the results you want, but why it is you want them. Each person is different, and therefore, our approach, legal advice and strategy in your case will be unique to you and your story. After all, clients are not just clients, they’re people just like us.Hablamos Español

Founded in 2015
Charlotte, North Carolina, USA
37 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Monthly Google Ads Budget
$30.3K
Traffic Source Mix
Search
21.4%
Direct
25.5%
Referral
4.8%
Social
45%
Paid
3.2%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
3 (8% of company)