Biddable Media Strategist (Social-First)

Culver City, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own paid social campaigns for entertainment clients, managing multiple accounts and translating performance data into clear action.

  • Own campaign strategy and day-to-day management across Meta, TikTok, YouTube, and more.
  • Must-have: 2+ years of hands-on paid social with direct budget responsibility for 5–10 accounts.
  • Standout: Cross-functional collaboration and structured testing plans.

Job Description

Responsibilities

  • Independently manage 5-10 client accounts
  • Execute and optimize across paid social platforms with increasing cross-channel exposure
  • Contribute to strategic planning and structured testing roadmaps
  • Report performance insights and recommend actionable next steps
  • Collaborate closely with creative and cross-functional teams
  • Develop campaign structures aligned to client KPIs and funnel objectives
  • Execute full-funnel paid social strategies using UNFOLD's performance frameworks
  • Build, launch, and manage campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, Google Search, Reddit, and other auction-based platforms
  • Monitor pacing, performance, and budget allocation daily
  • Adjust bids, budgets, placements, targeting, and creative rotation based on performance data

Requirements

  • 2+ years of hands-on paid social or biddable media experience, preferably within a fast-paced agency environment Entertainment experience (film, TV, streaming, or entertainment brands) strongly preferred
  • Experience managing campaigns independently with direct budget responsibility for 5-10 accounts
  • Platform experience across Meta, TikTok, Snapchat, Google (YouTube/Search), and Reddit
  • Understanding of programmatic fundamentals, auction dynamics, and Big Tech methodologies (OKRs, KPIs)
  • Strong grasp of performance metrics (CPA, ROAS, CAC, CVR, LTV basics)
  • Advanced Excel or Google Sheets skills (pivot tables, lookups, modeling)
  • Organized, detail-oriented, and deadline-driven with strong written and verbal communication skills
  • Self-starter mindset with independent thinking and proactive problem-solving ability

Preferred

  • Entertainment experience strongly preferred

Benefits

  • Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
  • 401K
  • Flexible Time-Off (FTO) Policy
  • Holiday Flex Time
  • Comprehensive List of Company Observed Paid Holidays
  • Monthly Mobile Phone stipend
  • Annual Professional Education stipend (optional)
  • Annual Fitness stipend (e.g. gym membership) (optional)
  • Employee Referral Program
  • Fully Stocked Kitchen
UNFOLD logo

UNFOLD

UNFOLD is a best-in-class digital creative agency for top brands and the largest entertainment companies in the world. Since its founding in 2012, the agency has grown to over 150 people with full-service capabilities in media, digital advertising, social media, website development and production services. For more information visit www.unfoldagency.com

Founded in 2012
Los Angeles, California, USA
139 employees (85 in marketing)

Traffic Signals

Monthly Visitors
13.2K
Traffic Source Mix
Search
33%
Direct
53.7%
Referral
7.8%
Social
3.8%
Paid
1.7%

Headcount Trend

Current headcount: ~139

Marketing Team

Marketing Team Size
39 (28% of company)
Median Career Experience
13 years
Median Tenure
2.4 years