Responsibilities

• Craft and implement data driven paid media plans that deliver full-funnel KPIs
• Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
• Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
• Develop and ensure adoption of standardized tools, processes and timelines
• Experience communicating complex concepts to non-technical audiences
• Experience working with cross functional teams and track record of success in effectively managing agency partners
• The candidate must be immersed in digital culture, familiar with emerging trends and technologies
• Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
• Strong collaboration and project management skills
• Strong analytical skills

Requirements

• Bachelor’s degree in related field (Marketing and/or Media)
• 3-5 years of relevant marketing/media experience
• 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.