Beverage Activation Specialist (Brand Ambassador)

Destin, FL (On-site)

Salary Not AvailableMid LevelPart time

Posted 7 weeks ago

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Job Summary

Own field activation and in-market beverage execution across events and retail, turning on-site interactions into brand visibility and coverage.

  • Field Ownership: Lead sampling, merchandising, POS setup, and post-event recap within a defined region.
  • Channel Focus: Drive on-site brand activations at events and off-premise locations with professional consumer engagement.
  • Operational Discipline: Travel regularly, manage materials, and coordinate with Sales Activators to meet coverage goals.

Job Description

Responsibilities

  • Team leadership and development
  • Execute beverage samplings at off-premise retail locations
  • Support merchandising and shelf stocking to improve visibility and availability
  • Execute beverage sampling and brand activations at events, festivals, and promotional activations
  • Set up and break down sampling displays and POS materials
  • Engage consumers and represent the brand in a professional, approachable way
  • Complete post-event recaps and feedback
  • Travel regularly within your assigned region to support field needs

Requirements

  • Field marketing, brand ambassador, retail, or merchandising experience preferred
  • Beverage, cannabis, or CPG experience is a plus, but not required
  • Comfortable and competent working independently in the field
  • Reliable, organized, and professional in retail environments
  • Must be at least 21 years of age and possess a valid driver’s license.
  • Willingness to Travel as needed to support business and team goals.
  • Regular evenings and weekends are expected (event-heavy role)

Preferred

  • Experience with events, festivals, and promotional activations

Benefits

  • A comprehensive benefits package including paid time off is offered with this position.

Trulieve

2.5 Glassdoor

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Founded in 2016
Tallahassee, Florida, USA
2.7K employees (126 in marketing)
31% recommend to a friend
25% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Traffic Source Mix
Search
25.8%
Direct
68.3%
Referral
4.9%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
98 (4% of company)
Median Career Experience
11.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$926.4M
Last Raise
Post IPO Debt, 2 years ago

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