Responsibilities

• Write direct response TV commercial scripts
• Develop new creative concepts and messaging for product campaigns
• Contribute to both performance-driven and select brand-forward creative directions
• Assist with landing page copy updates and optimization
• Create social media marketing copy
• Support email marketing campaigns
• Collaborate with the internal marketing and production teams to brainstorm and test new creative approaches
• Adapt messaging based on product positioning, performance insights, and evolving brand strategy

Requirements

• Strong background writing Direct response video ad scripts
• Proven ability to develop high-converting, direct response marketing concepts
• Experience writing for consumer product marketing
• Familiarity with landing pages, social media, and email campaigns
• Ability to balance performance-driven copy with more brand-forward, narrative-led concepts when appropriate
• Strong collaboration and communication skills
• Ability to generate fresh creative ideas from an external perspective while aligning with established strategy