Responsibilities

• Messaging & Positioning
• Develop messaging frameworks and content strategy for key user segments based on user insights and competitive research
• Translate product capabilities into clear, differentiated value propositions
• Build and maintain organized messaging frameworks and supporting insights by target market for internal teams and partners
• Identify high-impact content opportunities that support user acquisition, activation, and retention
• Ensure messaging consistency across paid, organic, in-app, and partnership channels
• Growth Campaigns & Content Distribution
• Partner with the Growth team to develop campaign narratives, messaging strategies, and creative concepts aligned with acquisition and activation goals
• Develop and execute full-funnel marketing campaigns—including awareness, acquisition, and education—to drive downloads, group creation, and product adoption
• Identify and experiment with new content formats, channels, and campaign approaches that improve growth performance
• Lead the development of ad creatives and campaign assets in collaboration with internal teams and external contractors or agencies
• Execute and optimize campaigns across paid channels (Meta, Google, YouTube, etc.) in partnership with the Growth team
• Collaborate with influencers and UGC creators to produce authentic content that drives discovery and user acquisition
• Drive initiatives that improve discoverability and visibility, including SEO, organic search presence, and thought leadership content
• Analyze campaign performance and creative effectiveness, continuously refining messaging, formats, and distribution strategies based on results
• Marketing Asset Creation Across Channels
• Lead the development of campaign concepts and creative direction for growth initiatives across paid, owned, and earned channels
• Develop tailored messaging and marketing assets for strategic partners and partnership initiatives
• Support in-app campaigns, announcements, and lifecycle messaging that drive activation and engagement
• Develop testimonial narratives and audience-specific proof points that highlight real-world use cases? (as documented)

Requirements

• 8+ years in content marketing, brand, or performance marketing
• Proven track record of driving measurable growth through content and marketing initiatives (e.g., improving conversion rates, scaling paid campaigns, increasing activation/retention, supporting revenue or MAU growth)
• Strong portfolio of marketing assets that drove measurable growth
• Experience leading paid acquisition and conversion funnels
• Experience collaborating with external agencies, contractors, and creators to produce and scale marketing campaigns across channels
• Deep understanding of messaging for community-led or B2B2C products preferred
• Ability to move between strategy and execution fluidly
• Strong editorial instinct with performance orientation
• Comfortable using data to refine positioning and creative
• Highly detail-oriented, efficient, and adaptable with a strong ownership mindset

Nice To Have

• Deep understanding of messaging for community-led or B2B2C products preferred