Responsibilities

• Define ICPs and segment-specific growth hypotheses across new verticals
• Build full-funnel acquisition strategies (awareness → activation → retention → referral)
• Identify high-leverage growth channels and develop scalable go-to-market playbooks
• Design expansion strategies tailored to community-led and group-based adoption
• Build and scale acquisition engines across paid, organic, partnership, and community channels
• Develop referral and viral loops suited for group-based products
• Design grassroots expansion programs (community ambassadors, evangelists, partnerships)
• Explore sales-assisted growth where relevant (multi-location operators, organizations
• Develop, launch, and optimize performance marketing campaigns across channels (Meta, Google, etc.) in collaboration with the marketing team to drive user acquisition

Requirements

• 12+ years of experience in growth marketing, user acquisition, or performance marketing
• Proven track record of launching and scaling new growth channels or markets from 0 → meaningful scale
• Experience building partnership-driven or grassroots growth programs
• Deep analytical fluency including cohort analysis, funnel modeling, and attribution
• Experience in paid acquisition and conversion optimization
• Ability to operate at both strategic and hands-on execution levels
• High experimentation velocity mindset: test fast, learn fast, scale what works
• Comfortable operating in ambiguity and ownership-heavy environments

Preferred

• Experience growing community-driven, marketplace, or network-effect products preferred