B2B Social Media Brand Manager

Newport Beach, CA (Hybrid)

$80K/yr – $125K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end B2B insurance marketing programs that attract agencies and carriers, align with sales objectives, and measure impact across content, channels, and enablement.

  • Growth & Demand: Define audiences, positioning, and channel mix to drive engagement with key buyers in insurance distribution.
  • Content Engine: Produce and distribute differentiated B2B assets (whitepapers, case studies, webinars) across LinkedIn and other channels.
  • Revenue Enablement & Analytics: Partner with Sales/AM to align goals and provide materials; track metrics and report insights.

Job Description

Own end-to-end B2B insurance marketing programs that attract agencies and carriers, align with sales objectives, and measure impact across content, channels, and enablement.

  • Lead the development and implementation of comprehensive marketing strategies to attract and retain Insurance Agency/Carrier clients
  • Define target audiences, positioning, messaging, and channel selection
  • Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, webinars, client success stories, and more
  • Distribute content through appropriate channels to drive engagement, with a focus on LinkedIn and Facebook
  • Work closely with the sales and account management teams to align marketing efforts with sales objectives
  • Provide sales enablement materials and support to drive revenue growth
  • Ensure consistent messaging and branding across all marketing channels and materials
  • Uphold brand standards and guidelines in all communications
  • Track key performance metrics and analyze the effectiveness of marketing campaigns
  • Prepare regular reports to communicate results and insights to stakeholders
  • Proven experience in video production, including basic editing and producing podcasts or similar media projects
  • Strong storytelling skills, with an ability to weave complex ideas into engaging narratives
  • Excellent organizational and project management skills, capable of meeting tight deadlines and managing multiple tasks simultaneously
  • Proficient with modern production & distribution software and social media platforms, with an emphasis on YouTube and LinkedIn
  • Proven experience in B2B marketing
  • Strong understanding of marketing principles, tactics, and best practices
  • Bachelor\'s degree in Business Administration, Marketing, or a related field
  • Excellent written and verbal communication skills
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
  • Retirement Plans: 401(k) retirement plan with company matching contributions
  • Paid Time Off: Generous PTO, holidays, and extensive paid product training
  • Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development
  • Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities
SmartFinancial logo

SmartFinancial

3.8 Glassdoor

SmartFinancial is a leading digital insurance marketplace and one of the fastest growing insurance technology companies in the U.S. SmartFinancial is bridging the gap between consumers and insurance providers with data-driven insights powered by its proprietary technology platform, Insurance.io.

Founded in 2012
Newport Beach, California, USA
302 employees (29 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
628.1K
Monthly Google Ads Budget
$802.7K
Traffic Source Mix
Search
13.9%
Direct
48%
Referral
36.4%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~302

Marketing Team

Marketing Team Size
28 (9% of company)

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