Responsibilities

• Build and Drive development of the overall global strategy for the organization.
• Support Marketing Manager with data analysis and insight to present results to Business Partners, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Growth Marketing Organization.
• Assist in development and delivery of quarterly Media Plans & business reports across all channels
• Identify new opportunities for the Business Units and lead with sophisticated methodologies.
• Work with International strategist to ensure accurate execution and tactics of the Global strategy are deployed.
• Work with Practice Lead to build and complete a plan on an internal and external voice for the program. Bring innovative ideas to further drive Customer Success branding throughout Adobe and to our customers.
• Shape and scale AI-powered search strategies, including Performance Max, AI Max, automated bidding, audience-centric targeting, and next-generation optimization methodologies.
• Effectively develop and nurture positive relationships with the search engine reps and apply their resources, including performance insights and beta testing.
• Align marketing efforts with SEO, Site Search, and all other marketing fields into integrated global programs.
• Act as Paid Search liaison to Demand Generation functional and Social Media teams for strategy sharing and provide updates to the team.

Requirements

• 7+ years of experience, BA/BS degree required
• Established track record as an enterprise-level Search and Display Strategist, leading campaigns with proven outcomes.
• Deep, hands-on experience with Google Ad Words, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
• Experience with Adobe Analytics, Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud
• Proven experience managing campaigns end-to-end and optimizing towards performance goals
• Show experience in developing polished and successful media plans and strategies.
• Understanding of how marketing strategies integrate with other online and offline media campaigns.
• Experience in Lead Generation through search and programmatic display channels.
• Experience leading Enterprise B2B programs at a global scale.

Preferred

• Achievement focused and lives by the mantra “Always Be Testing”!
• Skilled at inspiring and empowering a team to achieve exceptional results.
• Committed to high-quality work and eager to make a significant impact on the company's success.
• Ability to thrive in a fast-paced environment and to work independently and within a team.
• Ability to learn quickly and adapt to a constantly evolving search industry.
• A love of data and attention to detail - highly organized and analytical.
• Communicate technical information clearly and effectively to non-technical audiences.
• Excellent written and oral communication skills.
• Show history of self-direction, creativity, and ability to meet deadlines.
• Sophisticated solid understanding of Microsoft Office applications, including solid Excel skills.