Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the digital marketing strategy practice

Requirements

• Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Preferred

• Bachelor's degree or equivalent (minimum 10 years) work experience
• Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment
• Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes
• Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy
• Experience building out assets for client workshops and business development
• Familiar with digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Benefits

• medical, dental, vision, life, and long-term disability coverage
• a 401(k) plan
• bonus opportunities
• paid holidays
• paid time off