Responsibilities

• Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives
• Conduct thorough industry market-based research and analysis to help us better serve our clients
• Conduct informational workshops to inform proposals and recommendations
• Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
• Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
• Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
• Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.

Requirements

• Minimum 10 years of experience in B2B marketing strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Minimum 10 years of experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
• Minimum 8 years of experience establishing the key business performance metrics and KPIs

Preferred

• Digitally fluent, with knowledge of digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
• Diverse array of agency experiences across industries and strategic skill sets

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.