Responsibilities

• Campaign execution & growth
• Run the ads: Set up, launch, and optimize paid campaigns (LinkedIn Ads & Google Ads) ensuring perfect targeting and budget allocation.
• Outreach ops: Set up email sequences and LinkedIn outreach workflows for our SDRs, ensuring the right message hits the right persona.
• Reporting & insights: Monitor campaign performance weekly. You won't just pull data; you’ll tell us what is working, what isn't, and propose tweaks to improve ROI.
• Testing: A/B test creatives, subject lines, and landing pages to constantly improve conversion rates.
• Sales enablement
• Equip the team: Create and update "battle-tested" sales materials: pitch decks, one-pagers, battle cards, and case studies.
• Customization: Adapt our core messaging to specific verticals (CRO vs. Pharma vs. Biotech) so our sales team always speaks the client's language.
• Ad-hoc support: React quickly to commercial requests without losing focus on long-term projects.
• Content & operations
• Content production: Draft clear, compelling copy for ads and emails.
• Maintain the house: Ensure our CRM and marketing tools are clean, tagged correctly (UTMs), and updated.